Make the digital side of your business feel clear.
Sophie Hollis helps brands shape sharper positioning, more useful digital experiences and practical plans that move ideas from discussion into delivery.
A small, focused practice for digital work that needs both thinking and making.
The work sits between strategy, brand, content and product. The aim is not to add more layers to a project, but to simplify decisions, sharpen the message and create a direction that a team can actually use.
Support where the brief is still becoming clear.
Digital strategy
Positioning, channel direction, customer journeys, launch planning and practical priorities for brands that need a clearer path forward.
Creative direction
Concept development, campaign structure, messaging systems and creative guidance that keep execution coherent across touchpoints.
Web & product thinking
Information architecture, landing-page strategy, product framing, content structure and UX direction before design or development gets expensive.
Project advisory
Independent review and decision support for teams navigating an agency brief, redesign, launch or digital change.
Simple enough to keep momentum.
Every project is scoped around the actual decision or outcome needed. No invented complexity, no vanity metrics, and no claims the work cannot support.
Understand
Clarify the problem, context, audience and constraints.
Frame
Turn the brief into a focused set of priorities and choices.
Shape
Develop the strategy, concept, structure or recommendations.
Hand over
Deliver clear outputs, rationale and practical next actions.
Have a project that needs a clearer direction?
Send a short note with what you are working on, where it feels stuck, and what you need to decide next.